New Balance was founded in 1906 as a Boston-based arch support company. It made the transition to a specialized shoe manufacturer in the 1970’s and has become a leading global athletic product company. Some of the brands in the New Balance family include Dunham, PF Flyers, Aravon, Warrior and Brine.
Since the days of selling arch supports in the early 1900’s, New Balance has been a brand that has strived to meet the needs of the everyday athlete. This includes manufacturing footwear and athletic apparel to fit all widths and sizes, because a better fit produces better performance.
Constantly searching for the best fit, New Balance focuses on improving their technology and production methods. A huge part of that search is maintaining five manufacturing facilities in the United States where they continue to produce shoes and apparel that meet the standards set in the early 1900’s. New Balance has been committed to a core set of values that include integrity, teamwork, and total customer satisfaction.