Air Jordan, also known simply as “Jordans”, is a brand of shoes and athletic apparel produced and designed by Nike for legendary basketball player Michael Jordan.
Now retired, NBA superstar Michael Jordan “Jumpan 23” has served as the figurehead for the brand since its inception. The Air Jordan line is now sold by the Jordan Brand subsidiary of Nike Inc. First released in 1985 to the public (Jordan wore them first as a rookie in 1984), Air Jordan has released new designs annually. The first pair of Jordans that were produced are considered a breakthrough in basketball shoe design and colorways. The latest Air Jordan 2012 is another breakthrough sneaker, with its “Choose Your Flight” innovative flight system technology.
The Jordan Brand has hundreds of styles and colorways in its vast history, and with an ever-expanding apparel and footwear line, the Jordan brand has a very bright future ahead as well. In order to stay fresh and garner interest from sneakerheads across the globe, Jordan Brands has endorsed NBA superstars like Carmelo Anthony, Chris Paul, and Dwayne Wade.